Today Is #WorldAIDSday. Here’s How You Can Help Turn Twitter Red!

Tuesday, December 1st, 2009 at 10:56 am

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If you attempt to login to Twitter.com today – and this is why this blog article was worth writing as about 75 per cent of all users access Twitter via an external client – you’ll be presented with a new home page.

World AIDS Day, which is observed on December 1 each year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Each year has a different theme, and for 2009 it is universal access and human rights.

JoinRED is part of the Product Red initiative, a business model which teams up with many of the world’s most iconic brands to produce RED branded products, raising awareness and money for the Global Fund. A portion of all profits are invested in African AIDS programs, which a specific focus on women and children.

Follow @JoinRED as instructed, and check out their latest tweet:

By adding #red to your tweets, it appears to switch everything that is clickable in that tweet to the colour red. This includes your username, the hashtag itself, and any link.

This also works with any mention of the word ‘Aids’.

I’m sure something more dramatic is meant to happen, and I’ll update accordingly if I find out exactly what this is.

You can also turn Facebook red too.

I’m sure you’ll agree it’s a very worthy cause, and even though five of the current trending topics are AIDS-related, you can still play your part.

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