Two quick pieces of advice about follow/unfollow etiquette:

  1. You don’t have to let somebody know when you’re following them. Twitter does that for you, and if the person has opted out of these emails, they’ve done so for a reason.
  2. You don’t have to let somebody know that you’re about to unfollow them. Even if you tell them why, what are they supposed to do about it?

BONUS: Never tell somebody that you’re thinking about following them. What in blue blazes is that supposed to mean?

For many new users of the service, sending these kinds of messages seems polite, but it’s absolutely unnecessary, and can sometimes be quite irritating. This is certainly the case if the announcement is in any way automated.

It’s cool that you’re using an external tool to find people to follow, but if you want to get noticed then make the proper attempt to engage. And if you absolutely must send a message when you start to follow somebody, make it as creative and original as possible. Certainly, never send automated messages as they come – be unique.

Otherwise, here’s the irony: you’ll simply get lost in the stream with everybody else.

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