There’s a ton of opportunity for businesses on Twitter, brands and individuals alike.

Used the right way, Twitter easily allows you to:

  • Raise awareness of your brand (nationally and around the world)
  • Sell directly to your customers (one-to-one and one-to-many)
  • Find new customers
  • Build a community around your business
  • Provide first-response (and first-rate) customer support
  • Initiate damage control
  • Track your competitors

This section houses my favourite business articles. If you’re looking to grow your brand on Twitter, there’s a lot of value here.

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